Guide: How Media is Using AI in 2025

The media industry is being transformed by generative AI, but publishers face major challenges: declining ad revenue, outdated search tools, and the spread of AI-driven misinformation.

To stay competitive and maintain public trust, leading organizations like dpa and Wort & Bild Verlag are adopting custom, private Retrieval-Augmented Generation (RAG) solutions.

In this guide, we explore ways to:
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• Boost newsroom productivity: Automate research, streamline editorial workflows, and deliver accurate, cited content in seconds

• Elevate trust and engagement: Combat misinformation and ensure brand consistency with private RAG solutions

• Scale and innovate safely: Protect your proprietary data and deploy on your terms, all while transforming how your teams publish content at scale