Private Ads on You.com
What are private ads?
Private ads are advertisements that appear in search engines but don’t collect personal data or follow users around the web. While traditional search engine advertising is based on cookies, demographics, online behavior, and shopping history (to name a few) in order to display relevant ads, private ads show information based only on the words or phrases that users search.
How private ads work
Let’s say you are looking for information about the best Nike Air Force 1 sneakers. Directly below the answer to your chat query, we provide a link to Nike’s website so you can learn more about Air Force 1s and other Nike apparel.
That’s all there is to it! You continue to get the same experience no matter how often you use YouChat. And we won’t share any information about your search activity.
Standard search ads vs. private search ads
Standard search ads
- Captures cookie data
- Infers personal data (age & demographics) to share with advertisers
- Targeting based on history in search & AI virtual assistants
- Has access to your IP address and location
- Displays retargeted ads based on browsing & purchase history outside the search engine
Private ads on You.com
- No cookies
- No personal data shared
- Uses only current query information and none of your history
- No IP address or location
- Doesn’t know anything about your browsing & purchase history except your current query
Clear ad labeling
Every ad you see in You.com is clearly identified as an “Ad”. When you hover over the “Ad” icon, you can see how the ad relates to your YouChat query.
Why does You.com work with private ads?
While many AI assistant companies charge users for product access, You.com generates revenue from private ads. This enables us to keep YouChat and our AI experience free for our users, and supports the improvement and expansion of our technology so we can provide the best AI search experience. Our dedication to user privacy also ensures that our private ad partners adhere to our privacy values.
Private ads protect our users’ personal information while offering helpful content and helping them solve their search needs unlike traditional online advertising which tracks users’ online activity and collects and sells their data to advertisers, often without their consent or knowledge.
