Rumors are true — social media search is here to stay — Introducing Social Search by You.com

Searching on social media is becoming more important than searching on Google. According to an internal Google study first reported by TechCrunch, nearly 40% of Gen Z users (ages 10–24) prefer searching ‘TikTok’ or ‘Instagram’ over ‘Google Search’ and ‘Google Maps’.

Why are people searching social media specifically? The short answer is that younger users are drawn to an immersive, visual search experience and useful, digestible content made by real people they can relate to — social media excels at that. The long answer is that Google search is actually controlled by just a handful of companies. These companies use the power of their brands to monopolize Google search results with SEO content and affiliate links, making it much harder to find trustworthy, relatable content from real people.

But social media platforms like ‘Instagram,’ “Reddit,’ and ‘Twitter” offer subpar search functionality and are limited to the content only served by that platform.

What if you wanted to find all social media accounts for a specific person? Or to find what real people are saying about a NY bakery on Reddit, TikTok, and Twitter? You’d have to search each social media app one by one.

Not anymore.

At You.com we reflected on new search trends and set out to build a better way to find more information and join relevant discussions with a click.

Introducing Social Search by You.com.

It’s an astonishingly easy way to search all social media apps at once, so you can find relevant information faster or join online discussions with a click.

Even if you don’t use social media, searching across social media platforms via a search engine can unlock an entirely new world of helpful content you never knew about. The best part — no need to append anything to your query.

What is Social Search by You.com?

The world’s first social media search engine. It integrates 9+ social media apps such as Twitter, Reddit, TikTok, and Quora, so you can search them all at once.

How does Social Search by You.com work?

Social Search by You.com lets you follow the social media discussion across channels in a single place so you can find in-depth information from real people fast. Learn life hacks, see travel tips, find meal ideas, and keep up with the latest trends.

What social media apps can you search using You.com?

Reddit: No need to append “site:reddit.com.” It’s automatically integrated into your search results. Dive into anything with the Reddit app on You.com.

Instagram: Find anyone’s social media accounts with a click — your best friend’s or your favorite celebrity’s.

Twitter: Keep up to date with top accounts and trending tweets. Log into your Twitter account on You.com to tweet, like, reply, and retweet directly from the search results page. Search by account or tweet.

TikTok: Find recent posts from your favorite TikTokers, viral dances, or recipes from people around the world with the TikTok app.

Quora: Once described as “a more organized Yahoo Answers, a classier Reddit, [and] an opinionated Wikipedia” by Vox’s Recode journalist, Theodore Schleie — search across one of the internet’s biggest question and answer platforms.

Linkedin: Find jobs, discussions, and posts while avoiding ads and misleading SEO sites that are phishing for your personal data.

Pinterest: Find inspiration and discover cool ideas for your newest projects with the Pinterest app on Social Search by You.com.