How Wort & Bild Verlag Accelerates Research with You.com

How You.com is Helping W&BV, Germany's Leading Health Publisher, Accelerate The Research Process

When a 70-year-old German health publisher partners with a Silicon Valley AI company, something interesting is bound to happen. That's exactly what occurred when Wort & Bild Verlag, whose flagship publication Apotheken Umschau has been delivering trusted health information through German pharmacies for decades, joined forces with You.com.

For Dr. Dennis Ballwieser, Managing Director of Wort & Bild Verlag and both a physician and journalist, the partnership represents a perfect blend of tradition and innovation.

 "Working with the You.com team was fascinating for a rather old publishing company coming from print publications in Germany - to be able to talk to tech guys from the Valley who are actually doing this AI stuff," Ballwieser said.

Thousands of new medical research papers are published worldwide every day. Previously, keeping up with this flood of information while maintaining accuracy was nearly impossible. 

"For the past 20-something years, we told ourselves that although there's a vast literature package coming out every day, we were somehow able to keep track. That was untrue from day one," Ballwieser admitted.

Now, what once took a day and a half happens in just a few hours. 

"Before, I might spend half a day just reading through research papers - 12 to 20 page PDFs for every single quote I might use," Ballwieser explained. "With the help of AI, a process that might have been taking one and a half days can be stripped down to one to three hours."

This is just the beginning. Wort & Bild Verlag is also integrating You.com's AI capabilities directly into Apotheken Umschau's digital platform, allowing their 16 million monthly readers to benefit from AI-enhanced search of their trusted health content.