| Customer |
Industry |
Product |
Solution |
| MobiTech |
Digital Advertising |
STORM |
You.com Web Search API |
The Company
MobiTech is a Tel Aviv–based digital advertising company with more than a decade of experience building growth and monetization solutions for mobile and TV manufacturers, carriers, and app developers. One arm of its business runs content-driven ad campaigns across platforms like TikTok, Facebook, and News Break. MobiTech generates articles, drives users to them through paid campaigns, and monetizes the resulting traffic through ad clicks.
To produce those articles at volume, MobiTech uses STORM, an automated tool that generates long-form, encyclopedia-style content. Account managers select the topics and the campaigns they want to run and STORM determines the search queries needed to research and assemble each article. The entire content pipeline depends on one thing working flawlessly behind the scenes: web search.
The Challenge
STORM is only as good as the web search provider feeding it. Every article requires the tool to issue real-time web searches, retrieve results, and synthesize them into a coherent piece. If search calls fail or time out, articles stall, and campaigns can’t launch.
That dependency became MobiTech’s bottleneck. The team tried traditional web search tools, including the Google SERP API, but they kept timing out and throwing errors—often enough to disrupt production. For a team measuring success by completed articles rather than logs, unreliable search directly limited how much content they could ship.
Why MobiTech Chose You.com
The turning point came when a colleague tested the You.com Web Search API on a personal key during a free trial. Unlike the alternatives, it worked reliably with no timeouts. After validating that performance, MobiTech configured You.com as the web search provider inside STORM and adopted it across the company.
The integration model suited the team perfectly. MobiTech’s account managers don’t write queries or interact with the API directly. STORM calls the You.com Web Search API, retrieves results, and builds the article. Reliability is what makes that hands-off workflow possible.
The Results
With the You.com Web Search API powering STORM, MobiTech generates up to 60 articles per day, depending on campaign demand. The search layer no longer affects whether content is produced. It runs quietly and consistently, freeing account managers to focus on topics and campaigns rather than troubleshooting failed searches. What was once a source of stalled production is now a non-issue.
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"After being frustrated by the performance and reliability of other search tools, we tested You.com, and it just worked, with no timeouts. That reliability is why we moved our whole pipeline to You.com."
Daria Klimovitskaya
Software Engineer, MobiTech
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Looking Ahead
MobiTech plans to bring on more partners and further scale its article volume. As that content engine grows, reliable web search becomes even more critical, and the You.com Web Search API gives the team a foundation they can build on without worrying about the timeouts and instability that held them back before.
See how the You.com Web Search API can power your content and AI workflows.
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